Parent-Driven School Storytelling
Subscribe on: Apple Podcasts | Spotify | Find on Your Podcast Player
Selina Boyd, international editor of The Good Schools Guide, reveals what actually matters when parents choose schools for their children. With over a decade reviewing international schools and more than 1,600 schools assessed worldwide, Selina explains why authentic leadership isn't about what leaders say about themselves, but what parents and students say about them. This conversation challenges school leaders to rethink how they communicate their school's story in an era where parents are savvy researchers who trust other parents more than polished marketing materials.
You'll learn the specific moments that signal whether students are genuinely thriving, from children running up to show their work to sixth formers who can articulate why they chose your school. Selina shares practical examples of authentic school storytelling, including how one international school used Instagram reels to connect with future students in a way that felt genuine rather than contrived. If you're trying to build trust with prospective families whilst navigating social media and modern parent expectations, this conversation offers a refreshing perspective on letting others tell your school's story.
Resources & Links Mentioned:
Thank you for tuning in, and as always, if you found this episode useful, please share your experience. You can find me online on LinkedIn and Bluesky. My email address is shane@shaneleaning.com.
